Engineering Buzz + Influence

Hi! I’m Kenia an award‑winning communications and brand strategist who helps brands enter culture with intention, creativity, and credibility.

My work blends strategic clarity with creative storytelling—turning insights into platforms, ideas into campaigns, and brand priorities into stories people actually want to engage with. From standing up creator programs and shaping executive POVs to building strategic partnerships and integrated, earned-first campaigns, I focus on earning attention—not chasing it.

While I’ve spent years helping brands become culturally fluent, my earliest training came from the true school of the internet: Tumblr fandom life. That’s where I learned how stories spread, how communities form, and why One Direction was, in fact, a full-blown communications case study.

I help brands understand culture not from the outside looking in, but from inside the ecosystem—turning that fluency into stories people want to share.

Currently: Blending cultural listening, brand strategy, and partnerships at The Martin Agency.

Powered by: Pop culture, Pinterest, and hyper-pop music.

Education

Florida International University
B.S Digital Media Studies; Minor Film Studies

Experience

The Martin Agency
PR Manager | 2021 - Present

Linda Roth Associates
Senior Account Executive | 2019 - 2021

Hill & Knowlton
Junior Account Executive | 2018 - 2019

Achievements

MAIP Rising Leaders Academy (2025)
Summer ‘25 Cohort

Adweek’s Top 20
Legend of the Lizard - GEICO (2024)

Campaign U.S Interview
Hispanic creatives on culturally relevant campaigns

Cannes Lions Shortlist
Unthink Brown - UPS (2023)

The Martin Agency ERG Lead
Martín (Latinx Group) (2023)

PR Week Outstanding Non-Traditional PR Agency
The Martin Agency (2022)

Sabre Awards North America Finalist
Sponsorship: Soul of the City - DoorDash (2022), ComplexCon - UPS (2022)