https://www.keniagnajera.com/blog-2 daily 0.75 2021-04-21 https://www.keniagnajera.com/blog-2/reels-vs-tiktok-brands monthly 0.5 2021-04-21 https://www.keniagnajera.com/blog-2/travel-covid-digital-strategies-brand monthly 0.5 2021-04-21 https://www.keniagnajera.com/about-me daily 1.0 2026-03-03 https://images.squarespace-cdn.com/content/v1/5f3f098e7256903f82da878a/e36b9b48-7026-4652-b775-2f2d50bc532c/Profile+Headshot+Picture-2.png About Me - Engineering Buzz + Influence Hi! I’m Kenia an award‑winning communications and brand strategist who helps brands enter culture with intention, creativity, and credibility. My work blends strategic clarity with creative storytelling—turning insights into platforms, ideas into campaigns, and brand priorities into stories people actually want to engage with. From standing up creator programs and shaping executive POVs to building strategic partnerships and integrated, earned-first campaigns, I focus on earning attention—not chasing it. While I’ve spent years helping brands become culturally fluent, my earliest training came from the true school of the internet: Tumblr fandom life. That’s where I learned how stories spread, how communities form, and why One Direction was, in fact, a full-blown communications case study. 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