Education
Florida International University
B.S Digital Media Studies; Minor Film Studies
Experience
The Martin Agency
PR Manager + Culture Marketing | 2021 - 2026
Linda Roth Associates
Senior Account Executive | 2019 - 2021
Hill & Knowlton
Junior Account Executive | 2018 - 2019
New York Film Festival
Filmmaker Liaison | 2013 - 2014
Miami Film Festival
Industry Coordinator | 2013
Achievements
Creative Ladder Rising Leaders Academy
Summer ‘25 Cohort
4A’s Foundation MAIP ‘25
Mentor
Adweek’s Top 20
Legend of the Lizard - GEICO (2024)
Campaign U.S Interview
Hispanic creatives on culturally relevant campaigns
Cannes Lions Shortlist 🏆
Unthink Brown - UPS (2023)
The Martin Agency ERG Lead
Martín (Latinx Group) (2023)
PR Week Outstanding Non-Traditional PR Agency 🏆
The Martin Agency (2022)
Sabre Awards North America Finalist 🏆 🏆
Sponsorship: Soul of the City - DoorDash (2022), ComplexCon - UPS (2022)
EXPERTISE
Brand Storytelling
Brand Messaging
Earned Media Strategy
Integrated Communications Planning
Narrative Architecture
Go To Market Communications
Product Communications
Crisis/Reputation Counsel
Media Relations
Story Mining
Cultural Intelligence
Trend Forecasting
Cultural Mapping
Consumer Behavior
Youth Culture and Fandom Expertise
Platform Behavior Analysis
Creator & Community
Creator Strategy
Influencer Campaign Development
Community Management + Engagement
Fandom Activation
Talent Sourcing + Vetting
Ambassador Programs
Creator/Social First Campaigns
Event Planning
Cultural Connections
Talent/Celebrity Strategy
Sports Partnerships
Entertainment Partnerships
Fashion Partnerships
Brand Partnerships + Activations
Experiential Marketing