We spotlighted five U.S. Olympic and Paralympic athletes and limited-edition chocolate medals to celebrate happiness as the “real gold” during the Olympic and Paralympic Winter Games Milano Cortina 2026.

Role: PR Strategy Agency Lead, Partnerships

A paranormal-themed sweepstakes offering an immersive overnight at Franklin Castle, blending history, cocktails, and a professionally guided ghost investigation.

Role: PR Strategy + Activation Support

A partnership with Coco Gauff and entrepreneur Emma Grede designed to provide small business owners with mentorship, resources, and real-world support.

Role: PR Strategy + Talent Partnership Strategy

Putting a fresh spin on Cinnamon Toast Crunch and reengaging Gen Z consumers with a dark humor and true crime tropes.

Role: Strategy + Creative Support

A social-first series with Kareem Rahma that followed UPS drivers on their routes—spotlighting the small businesses they serve and driving millions of views across TikTok and Instagram.

Role: PR Strategy + Creator Partnership Strategy

🏆 Sundance Brand Storytelling 2026: Creator Led Shortlist

Amplified UPS’ “Coco vs. The Doubters” campaign featuring Coco Gauff, an anime-inspired branded content initiative that fused sports, internet culture, and entrepreneurial storytelling to connect with Gen Z audiences while championing young small business owners and creators.

Role: PR Strategy + Talent Partnership Strategy

Shaped visibility for GEICO’s “Legend of the Lizard” campaign, blending internet-native humor, nostalgia marketing, and mockumentary-style storytelling to turn a legacy advertising mascot into a culturally relevant entertainment property during Super Bowl season.

Role: PR Strategy + Media Relations

Role: PR Lead, Talent/Creator Partnerships Strategy + Management

UPS x Awake NY at NYFW—a purpose-led campaign created with Angelo Baque that celebrated Latinx identity, elevated small businesses, and connected brand purpose with fashion culture through experiential activations, editorial storytelling, and community investment.

Role: PR Lead, Partnerships, Talent/Creator Strategy + Management

Helped shape visibility for UPS’ partnership with The Black List on the “Be Unstoppable” Film Project, connecting brand storytelling with emerging film culture by spotlighting underrepresented writers and directors through mentorship, production funding, and creator-first storytelling initiatives.

Highlighting DashPass as the one stop destination for gen z college students. Partnering with Noah Schnapp to hand out free coffee.

Role: PR Strategy, Talent Partnerships Strategy

UPS and ACE partnered up with Simu Liu to spotlight and deliver grants to AAPI-owned small businesses @thesill, @friedrice_nyc and @yuandmebooks.

Role: Creative + Talent Strategy

UPS partnered with InTheBlk during NYFW to elevate emerging Black designers through grants and show participation. The collaboration included a limited-edition “Be Unstoppable” streetwear line, with proceeds benefiting InTheBlk.

Role: PR Strategy + Media Relations, Talent/Creator Strategy + Management

UPS was the official logistics + shipping partner of ComplexCon and partnered with Kids of Immigrants to support small businesses.

Role: PR Strategy + Media Relations, Influencer Strategy + Management

🏆 Sabre Awards North America Finalist Sponsorship

Juntos Imparables: Turning Cultural Credibility into a 9.2B-Viewed Movement

Role: PR Strategy + Media Relations, Partnerships, Influencer Strategy + Management

🏆 Shorty Awards 2022: Bronze in TikTok Partnership

🏆 2021 Digiday Awards Finalist

Turning a celebration of local Tampa food culture into a high-impact brand activation.

Role: PR Strategy + Media Relations, Influencer Strategy + Management

A values-driven campaign amplifying local talent, iconic restaurants, and DoorDash’s commitment to the communities it serves..

🏆 Sabre Awards, North America Finalist Sponsorship: Soul of the City